In this post, I'm going to be sharing with you a large number of tips, advice & techniques all with the intention of helping you to make money online, or more money online if you've already began to develop some online streams of income.
The main topic today is search engines, so of course further posts are going to feature search engine optimisation quite heavily, but search engine marketing isn't the only thing I'm going to be talking about - getting traffic is of major importance, but there are more peices to the puzzle, and I want to help you as much as I can to fit the whole puzzle together.
So lets start off today, by beginning to talk about how to get more search engine traffic:
What is the Secret to doing well on the search engines?
Before I answer this, I'm going to talk about Mel Gibson wearing Make-up....
What?? ;-)
You remember the film "What Women Want" ?
Well, one day while wearing tights & makeup, I too tripped & fell in the bath, electrocuted myself - and when I woke up, I still had no idea what the heck women want ;-) BUT I knew what search engines want.
Of course this didn't actually happen ;-) If only it was that quick.
Quite simply, the secret to search engine success, is: giving the search engines more of what they do want, and less of what they don't want. I spent years trying to figure out what the heck search engines want, like most people do, the ironic thing is that if you go to the search engines & read their guidelines, they tell you what they want, and it's plainly obvious when you think about it, but most of us make it a lot more complex than it really is.
So - What do search engines want?
What do search engines not want?
Search engines don't want poor quality & non-relevant sites to appear at the top of their results pages, and they don't want people using black hat banned techniques (which they list in their guidelines) in an attempt to trick their way up to the top of the search engines, what is known in the industry as "Search Engine Spammers".
If you read this article from Matt Cutts from Google, he talks about what they want :
He says :
"suppose you just visited your doctor and got a scary surprise: you or a member of your family have a tumor. The doctor is throwing around words like steroids, surgery, chemo, and radiosurgery. Muchof what the doctor says washes over you, but you remember the word "radiosurgery" and resolve to find out more when you get home.
At home, you fire up a search engine and type "radiosurgery." If you go to Google and search for [radiosurgery], the results give a pretty good overview of what radiosurgery is (focused radiation that targets tumors). In the first several results, you have balanced info rmation from the International Radio Surgery Association, an overview page on Wikipedia, a great background page from Radiology Info , even an introductory-level essay on radiosurgery from the Mayo Clinic. If you came back from the doctor and wanted to get an overview of radiosurgery, I hope you'd find the results useful."
He then goes on to show some examples of poor quality confusing results on the subject that would lead readers down potentially the wrong path, and explains that what they want, is to keep the best & most valuable content up at the top of the list. They want the cream to rise to the top - so your job is to make your site the cream. Simple.
But how do you do this?
My biggest tip for you in this post, is to focus on the value your website is providing for the visitor.
The higher the value, in terms of the quality of the content, how factual the content is, how helpful it is - the better you're going to do on the search engines.
So what can you do?
I'll cover this in more detail in the next post which you'll get in a couple of days, but for now, just shift your focus from "must get to top of search engines", to "must become one of the most valuable & high quality resources for my topic"
If you think along these lines "how do I make my site more valuable" "how do I make my site so good that great websites link to me?" then you will be starting off with a fantastic headstart, people will naturally link to you, based on the quality of your website.
Not just this - but the people who come to your website will bookmark it & come back, they'll tell others, your "viral factor" will be high, you'll find it a LOT easier to succeed if you focus on offering value.
HOW you actually create the value isn't as important as the need to have this focus. Just turn your focus to the fact that what is important is the value you're offering, and you'll end up making a valuable website.
You can increase the value of your website in a number of ways, not only with the quality of your content, but also by giving away resources, free online applications - anything that gives value to your visitors.
You could publish stats that are of interest to your market, lists, free downloads...
If you're building an online shop, then you could add value by having fantastic product pictures that other sellers don't have, taken from different angles, with larger higher quality pics available that are of a bigger size & quality than available on other online shops - even if you're selling the same products that other people are selling - you can spend time to write better product descriptions, better more details size charts, pics of the different shapes or colours available - better easier to use navigation & online ordering - just focus on adding more value, and you'll find ways to do this.
I'm not for a minute saying that this is the all you need to do - If only! ;-) But if you start off with this mindset - you're going to find it far easier to have success.
This is where You can improve Your traffic results "Click Here"
The following email copy has a very ethical and lucrative resource with regards to this post
if You would like to become a dedicated SEO expert:
My eProfitNews.com site is ranked in the top 1% of all web traffic -- here's how I did it
"Search Engine Optimization will not work UNLESS you have this KEY."
It's a bold claim, but British SEO (search engine optimization) professional Kevin Lewis has just made it. AND he has proven his case. Consider this:
My eProfitNews.com site is in the top 1 percent of all the website traffic rankings (Alexa.com has the stats, here). And the REASON it is "way up there" is not that I am so clever. Or good looking (trust me on that one!).
It is because I followed the tried-and-tested principles which Kevin Lewis clearly teaches in his new-release ebook.
After years of "doing it" for his high-paying SEO clients, Kevin is now writing about how you get tons of free search engine traffic without paying SEO specialists to do it for you one time. Interested? I sure was. So I read the ebook from end to end, which took about an hour.
CONCLUSIONS:
1. I was right on track with the methods and strategies I used. They not only have worked for me, but they are the bread and butter of what Kevin does for his SEO clients.
2. Mind you, I also learned a few extra things which I'd never done or even thought about, so the fact is... experienced webmasters with high-traffic sites can also profit from Kevin's SEO knowledge.
So whether you're a fairly new webmaster or someone who's put in a few years at the keyboard, I recommend this ebook to you.
The WORST case scenario is that you can get a full refund.
The BEST case is that you learn how to position your site for solid continuing search engine traffic.
The choice is yours. I wish you... traffic!
Click here to learn how I got eProfitNews into the TOP 1 percent of the web traffic.
Thanks again to Gary Harvey, eprofitnews.com for allowing me to use his email.
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